Senior Visual Merchandising Executive

Date: Jul 12, 2024

Location: Cairo, Egypt

Company: Magrabi

Job Purpose

The Senior VM Executive is responsible for Market research and analysis of consumer behavior and trends to improve planning and execution of Ecom marketing activities as well as the key person responsible for ecom Platforms dress up and updates as per ecommerce/ marketing plans.

 

Qualifications and Education:

• Bachelor’s degree in business, graphics design, fashion, or a related field.

• Knowledge of design tools is a plus.

• Knowledge of power BI & analytics is a plus

 

Experience:

  •  2-3 years’ experience in VM, ecommerce &/or fashion/ Marketing related field as a bare minimum.

 

Job Responsibilities

  • Perform Market research and analysis of consumer behavior and trends to improve planning.
  • Plan and execute of Ecom marketing activities including and not limited to: Brand launches - new arrivals push/ best sellers pull. - Promotional plans - Calendar events and activations - Edits/ curated content.
  • Responsible for ecom Platforms dress up and updates as per ecommerce/ marketing plans.
  • Streamline content creation by liaising with creative: deliver briefs, follow up on requests, and ensure optimal size, format, and language·
  • Play a key role in edits & catalogue shoots from planning phase to actual launch on website as well as other channels.
  • Manage master-data sheets and visuals for new launches. - Provision of best-seller/ new arrivals lists.
  • Ensure stock availability especially for new launches and long promotional periods.
  • Brief VM executives on how activations/ rollouts should be plugged on the website including: url creation- placing banners + refreshing banners – boosting products.
  • Coordinate with SEO & content quality assurance team on the optimization of all created website content.
  • Assist in reflection of ecom plan & activations on multiple channels such as: CRM – performance marketing – social media.
  • Follow up with legal team in multiple countries on issuing of permits for promotional periods up to the MOC standards per country.